We know it sounds more dramatic than it really is, but lets face the the facts, some brands have built up a pretty strong brand equity and a religious following from signature images that represent it, i.e the L.V. monogram, the interlocking “G’s” for Gucci, same formula used by Yves Saint Laurent with their iconic interlocking YSL signature.
A couple of hours ago YSL, under the new Directorship of Hedi Slimane announced that the iconic YSL signature will be dropped and re-branded for their new ready-to-wear collection, Saint Laurent Paris (SLP), that is the new brand that will be highlighted in future for their collections, although they say the iconic YSL signature will not be immediately dropped, but we will definitely be seeing less of it.
Your’SeLF&Company. is a bit ambiguous about the name change but we do trust that the fashion house will deliver nothing less than the fashion forward, high quality and esthetically appeasing pieces that the world loves to wear and has been wearing for decades.